TMP Directional Marketing Wins High Honors at Yellow Pages Industry Awards
Released on = May 3, 2007, 2:11 pm
Press Release Author = TMP Directional Marketing
Industry = Marketing
Press Release Summary = First Industry Gold and Silver Win in CMR Creative in Five Years
Press Release Body = New York. May 3, 2007.TMP Directional Marketing (TMPDM) was a big winner at Tuesday night's 2006 Industry Excellence Awards sponsored by the Yellow Pages Association (YPA). YPA's 2007 \"Masters of Transformation\" annual conference and exhibition in Las Vegas, NV honored Yellow Pages advertising companies that comprise the $26 billion annual worldwide directory advertising industry.
TMPDM received the following honors:
Gold award - "Advertising Within Print Directories" ADT Security - Creative Review Silver award - "Advertising Within Print Directories" NAPA Auto Parts and NAPA AutoCare - Creative Review Silver award - "National Advertiser Success Story: Print Products" Performance-based Programs
It was the first gold and silver win in a single category by a Certified Marketing Representative (CMR) agency in five years, and the second time in TMPDM's history. \"We are honored to receive both the Gold and Silver for our creative process within directional and local search media," said Stuart McKelvey, President and CEO of TMP Directional Marketing. "The Yellow Pages advertising environment is very competitive therefore TMP's creative services are a primary differentiator for our clients. We are pleased to have this vote of confidence and validation from the industry both this year and historically."
"The companies honored with a YPA Industry Excellence Award set the standard for Yellow Pages best practices in serving advertisers and consumers," said Neg Norton, YPA president.
About TMP Directional Marketing
TMP Directional Marketing is the number one Yellow Pages, Online Search & Marketing Agency with $500 million in billings and 24 offices in the U.S. and Canada. Among its hundreds of clients are 100 of the Fortune 500 U.S. companies.
TMPDM is the only agency of its kind that completely focuses on local search opportunities by bringing together interactive marketing and comprehensive Yellow Pages brand advertising. For more information, please visit http://www.tmpdm.com.
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